About Us, Au Jewel & Co

Our Mission

At Au Jewel & Co, we are on a journey in producing high-quality and valuable pieces of gold jewellery that fuse a strong bond of inspiration and peace through the stories and messages attached to each design. In this delighted process, we also want to equip people with the skills and knowledge that make a positive impact in your financials and beauty. Unlike the fast-fashion trends that are using jewellery for add-on purposes, we don’t take away from the beautiful experience of purchasing authentic gold jewellery. Believing in only quality work and one of the most valuable assets in the world – GOLD that can last a lifetime, our clients can rest upon the memories they’ll make while wearing our designs. We want each of our customers to spread beauty and take pride in wearing our pieces. For us at Au Jewel & Co., we see our clients as the prize worth celebrating, and with that, we present unique and precious gold jewellery designs with you in mind.

A Family Owned with Proud History

We are two sisters from a humble and hard-working family that’s been involved in the gold industry for 40 years. Thanks to our late father, our background allowed us to explore and appreciate the gold jewellery-making process from manufacturing, trading, design, to retail.

Fast forward to present day decades later, we’re surprised to learn that although genuine gold jewellery are widely used for special occasions as gifts and heirlooms, it is not popular amongst the younger generation due to its perceived costs. Interestingly, however, consumers are willing to pay hundreds of dollars for accessories made from less valuable materials, which not only depreciate in value, but also short-lived and eventually go to landfills.

That is when we decided to set for ourselves the challenge of bringing beautiful, minimalistic, and valuable gold jewellery into YOUR everyday life. We believe that YOU can wear your fashion statement while investing in it.

Hugs & kisses,
The Two Sisters from Au Jewel.